24 Protect Plus Helps Pets Keep Their Cool in the Summer Heat

Norwalk, CT (PRWEB) May 5, 2008 -- 24Protect Plus (http://www.24protectplus-program.com/) (SM), a premier security program offered by Adaptive Marketing LLC, knows how much fun summer can be. Gatherings with family and friends seem to increase markedly as the mercury rises. And since pets are often part of those summertime festivities, 24 Protect Plus (http://www.adaptivemarketing.com/ap9/24protectplus.asp) wants to offer some helpful tips on how to keep pets safe and having fun.

Domesticated pets like dogs, cats and parakeets all need help with those summertime "do's" and "don'ts." Plain and simple, our pets count on us to protect them. Like 20th-century Scottish veterinarian/writer James Herriot (born James A. Wight) said, "I hope to make people realize how totally helpless animals are, how dependent on us, trusting as a child must that we will be kind and take care of their needs." With that in mind, 24ProtectPlus (http://ap9consumergateway.typepad.com/ap9_articles/24protect_plus/index.html) has some important summertime safeguards for all those creatures great and small:

-- Go solo. When it comes to running errands in the summer heat, go it alone. A car parked in the summer sun can heat up like a microwave in a matter of minutes. And rolling down the windows isn't much of a solution. There are too many sad stories out there about pets that were left out in the swelter -- for too long.

-- How Coleridge kept his cool. Just as "The Rhyme of the Ancient Mariner" reminds us, having lots of water around doesn't guarantee we'll get to drink it. The same goes for pets; they need to have water bowls frequently checked and refreshed. Heed English writer Samuel T. Coleridge's words, and make sure pets have clean and drinkable water around at all times.

-- Walking on the sun. We all love sun and clear skies, but too much of a good thing isn't great for the skin. The same goes for pets; believe it or not, they will benefit from sunscreen. Better yet, it's probably a good idea to keep them out of the bright sun altogether. If pets must be out in the summer sizzle, take some time to apply sun protection -- especially to sensitive areas like the outer ears, mouth and nose.

-- Clip to my Lou. Not that pets shouldn't learn to dance or appreciate rhythmic clapping (we're talking "Skip to My Lou" for that), but why not save that for a rainy day? Instead, keep pets well-groomed. For cats and dogs especially, tangled or matted hair can be uncomfortable, so a neat 'do might be just the thing to do during the hotter weather.

Show those pets some good ol' TLC this summer. The hotter it gets, the more they may need these safety-minded messages from 24 Protect Plus.

About 24ProtectPlus (http://privacymatters.mygreatdeals.com/)

24ProtectPlus is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Norwalk, Conn., Adaptive Marketing is a category leader in membership programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at 24ProtectPlus.com (http://www.24protectplus.com). With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs such as 24 Protect Plus.

###