Charismatic Pets Take to the Catwalk for PETCO Fashion Show
San Diego, CA (Vocus) February 20, 2007 -- From booties and bowties to rhinestones and raincoats - every fashion-forward pet and their pet parent stylist is welcome to attend PETCO's first-ever Spring Pet Fashion Show on Saturday, March 3 at 2 p.m. in PETCO stores nationwide.
During the event, pets dressed to impress will strut down PETCO's catwalk, showing off the latest pet styles. The first 20 participants will receive a free Pup-arazzi Polaroid photo in a special frame and their chic canines will be treated to hors d'oeuvres, courtesy of the event's sponsor, Natural Balance.
Customers can bring their favorite outfits from home or shop Dickens' Closet for the latest in doggie design, available exclusively at PETCO and PETCO.com. Customers visiting PETCO on the day of the event will also have a chance to buy all Dickens' Closet spring fashion merchandise at 25 percent off - this includes apparel, collars and carriers.
Fashion show participants and spectators can expect to see pets with something to say, says Therese Helmer, a PETCO merchandising vice president. "Spring tees with attitude are our top sellers," she says. "The black and white 'Security' tee is the hottest new item for 2007 and the 'Diva,' 'Little Princess' and 'Spoiled' collections are also among our pet fashionistas' top picks."
According to the American Pet Product Manufacturers Association (APPMA), pet parents spend approximately $750 million dollars on pet apparel each year.
For more information or to locate a store near you, visit www.PETCO.com.
PETCO is a leading specialty retailer of premium pet food, supplies and services with a commitment to quality animal care and education. PETCO's strategy is to offer its customers a complete assortment of pet-related products and services at competitive prices, with superior levels of customer service at convenient locations, by hiring pet lovers and training them to become counselors to our pet-loving customers. PETCO operates more than 850 neighborhood stores in 49 states and the District of Columbia, as well as a leading destination for on-line pet food and supplies at www.PETCO.com.
The PETCO Foundation, PETCO's non-profit organization, has raised more than $34 million since its inception in 1999. More than 4,200 non-profit grassroots animal welfare organizations from around the nation receive Foundation support. Through the PETCO Foundation, PETCO endeavors to be a community leader in promoting the welfare of companion animals and celebrating the human-animal bond.
Contact:
Rachel McLennan
PETCO
(858) 453-7845 EXT. 2558
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